What is Google Adwords?

Google AdWords is a service that lets you create and run online ads for your business. AdWords ads are displayed along with search results when someone searches Google using one of your predetermined keywords and demographic criteria. That way, you’ll be advertising to an audience that’s already interested in your business. In Google’s Search Network, which includes Google and other search sites like Ask.com, ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results. You can choose from a variety of ad formats, including text, image, and video ads when using the Display Network, which includes Gmail, newsletters, and sites like the New York Times and HowStuffWorks. Throughout your campaign you can track your ad performance using our reports.

Why should you use Google Adwords?

Google Adwords allows you to reach the audiences that matter most to your business. More than 170 million people use the Internet in the United States. Google’s network reaches 80% of these potential customers. AdWords is available in 38 different languages and 250 countries. You can target potential customers by neighborhood, city, state, or country. You can narrow it down to be visible on their mobile phones. You can even specify a carrier! You are in control of your audience.

You are also in control of your budget and there is no minimum spending. Under the Google AdWords CPC (Cost Per Click) pricing model, you pay for ad clicks, not impressions. If your ads appear 50 times and receive five clicks, you are charged only for those five clicks. You would use CPM (Cost Per 1000 Impressions) pricing if you prefer impression-based pricing.
The analytics from a campaign can tell us who your most responsive target audience is as well as what it is that they are searching in order to find you. The data we pull can help you make clearer, more confident business decisions in the future.

Why you should let us place the ads for you.

Search engine marketing campaigns allow you to effectively target customers searching for products and services that you offer. But managing an online marketing campaign can require close attention and diligence. We have experience and proficiency in creating AdWords campaigns for businesses, saving you time and resources by managing your campaign for you. We will optimize your ads so that they cost less to run and show up more often in searches. We are also extremely thorough with the analytics. Using Adwords online tracking tools as well as Google Analytics, we can help you see what’s working, what’s not, and which adjustments we can make to maximize your investment.

Our analytics reports will show you:

Metrics like clicks, impressions, average CTR, average CPM, average CPC, conversions, etc.
Geographics – Lets say we target a 30 mile radius around Atlanta for your ads to show. We can tell which towns show the most interest.
Demographics – Find out which age group and gender is most responsive.
Keywords and Search Terms- We will compile an extensive list of keywords and phrases to further narrow your target audience and then we can discover which words and phrases are most searched.
Placements – On the Google Display Network we can tell which website placements are most productive.

All of this data can help mold future campaigns for even greater ROI.

Footnote: Explaining Paid Search vs.Organic Search
Many advertisers are unclear about the differences between paid and organic (natural search results) listings. Organic search results are what would show up in the main list of a Google search page. The websites that show are based on the relevancy of your search terms and the degree of SEO (Search Engine Optimization) the website has. Paid searches, at the top and on the right of a search page, show based on relevancy of search terms, pre-detemined criteria like demographics, and the bids placed for those keywords. While participation in AdWords will not impact your organic listings, paid placements in AdWords in addition to organic placement can generate more traffic with potential customers.