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2012 was a huge year for social media. We saw billion dollar acquisitions, bold new designs, and a strong push toward the integration of social media into traditional business processes. The changing social landscape shaped the way marketers approached nearly every aspect of their job in 2012, from lead generation to market research, and it .. Read On »

“Close enough, but not too far.” – David Byrne We got the call just after 6:00. Jon Ezzell, Director of Communications at the National Civil War Naval Museum at Port Columbus, was leaving the Fountain City Classic and as he approached the 13th Street viaduct he saw a massive wall of smoke rising from the .. Read On »

Since the turn of the millennium, advertising in America has been utterly transformed by two trends: a giant leap in communication technology and an emerging population of youth forgoing traditional media. In a world of iPods and satellite radio in automobiles, are radio spots hitting every demographic? When most people get their news from an .. Read On »