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Collegiate golf is a prestigious game. It has a long, storied, and vibrant history. It is a proving ground for excellence. It is the time when legends are born. And while college golf is considered a team sport, every player plays against him or herself, always trying to beat yesterday’s personal best, ever striving to .. Read On »

Media buying is the dark art of advertising. It happens behind the scenes and is the aspect of the business least understood by the uninitiated. For a campaign to be successful, you simply must have someone capable of creating a calendar that will not only score you the optimal time slots to get your message .. Read On »

Branding your business is not easy. Picking the perfect name. Designing a resonate logo. Developing a narrative, an experience in which you and your customer/client/audience can interact. Not easy. That’s why we had a job here at Basset & Becker Advertising for so long. It is because it IS so hard that people came to .. Read On »