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2012 was a huge year for social media. We saw billion dollar acquisitions, bold new designs, and a strong push toward the integration of social media into traditional business processes. The changing social landscape shaped the way marketers approached nearly every aspect of their job in 2012, from lead generation to market research, and it .. Read On »

Collegiate golf is a prestigious game. It has a long, storied, and vibrant history. It is a proving ground for excellence. It is the time when legends are born. And while college golf is considered a team sport, every player plays against him or herself, always trying to beat yesterday’s personal best, ever striving to .. Read On »

From an advertisers standpoint you can take Facebook’s Ad changes in the past year two ways: On one hand they raised the lowest bid for an ad to be placed – this translates into more expensive ads, obviously, which we could be upset about. However, the reason for doing this is to eliminate poor quality .. Read On »

Professional photographers are expensive. With good reason too. Here are some answers as to why that is: Professional photography equipment is very expensive and usually not something you can simply pick up at a Best Buy. Camera bodies start at around $3000 and have to be replaced every few years due to technological advancements. But .. Read On »

“Close enough, but not too far.” – David Byrne We got the call just after 6:00. Jon Ezzell, Director of Communications at the National Civil War Naval Museum at Port Columbus, was leaving the Fountain City Classic and as he approached the 13th Street viaduct he saw a massive wall of smoke rising from the .. Read On »

  The true measure of a company’s success is the presence of generosity, the ability and willingness to give back to the community that has helped the business become established, grow over time, and eventually thrive. Our client David Epperly, owner of Epperly Tire & Auto Centers, has attained that level of success and certainly .. Read On »

Let’s talk George Washington Hill. Back in 1922, he paid British Royal Air Force Captain Cyril Turner to pilot a plane over New York City and spell out “HELLO USA CALL VANDERBILT 7200” in fuel exhaust. When the smoke cleared, some 47,000 people dialed the number. Turns out, Hill was in the hotel room waiting .. Read On »